Lululemon teams with Tournament of Roses for first New Year's Eve 5K on eve of parade – Pasadena Star News

Runners had always informally taken to a closed Colorado Boulevard in the hours before the Rose Parade. Lululemon and parade organizers saw an opportunity for a 5K.

I ran in the first-ever Lululemon 'Run with the Roses' 5K on

Rose Parade

lululemon Run With the Roses 5K' to Kickstart New Year's Eve

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lululemon Run With the Roses 5K' to Kickstart New Year's Eve Celebrations – Pasadena Now

I ran in the first-ever Lululemon 'Run with the Roses' 5K on

Lululemon Run With the Roses 5K gets Rose Parade off to running

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Rose Parade: Los Angeles Daily News