Korean streetwear takes the global fashion scene by storm

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Characterised by high-impact logos with a hint of irony, Seoul streetwear is gaining the attention of Wiz Khalifa, Rita Ora and Rihanna
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
When Paris-based Vetements and MatchesFashion.com announced their much anticipated garage sale at the beginning of Seoul Fashion Week, a streetwear-savvy crowd lined up outside. But Vetements isn’t the only brand trying to get its foot in the door. Korean streetwear has created quite a buzz over the past two years.