The Search has Started for the Face and Belly of 'Cake' Maternity Lingerie

Not content with mainstream advertising and media images featuring only super-slim pregnant models or unrealistic yummy mummies, two Auckland business women have come up with a plan that will see real New Zealand mothers feature as the faces, and bodies, of an international maternity lingerie brand.

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Cake Lingerie Charley M by Cake Viva Women's Maternity with Underwire Plunge T-Shirt Nursing Bra Women's Maternity Bra Black (Black Black), 85B (Manufacturer's Size: 32B UK/ 70B EU), Black (Black Black)

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Cake Maternity — Figure 8 Moms

Cake Maternity is your go-to for maternity and nursing lingerie, Fashion

You WILL get your body back. (Me at 16 months postpartum, after a LOT of self-hate for my lumpy post-twin-carrying body. I feel moderately good about myself again AND SO WILL YOU)

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