As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance
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The brand whose roots are in sweat-wicking shirts for jocks needs to attract a less sporty crowd.
Under Armour Marketing Communications Report
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In the age of athleisure, Under Armour is doubling down on performance
In the age of athleisure, Under Armour is doubling down on performance
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Lack Of Innovation Is Stifling Under Armour
