Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

Lululemon, Peloton enter into 5-year partnership

Lululemon (LULU) Wins Dismissal of Peloton (PTON) Lawsuit Over Athletic Wear - Bloomberg

Fighting Fit-ness - lululemon v Peloton - Lexology

Peloton Settles Music Publishers' Lawsuit

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

Lululemon Deal a Bright Spot for Struggling Peloton

Lululemon Deal a Bright Spot for Struggling Peloton

Lululemon is joining forces with Peloton and here's what it means for you

New Peloton Move For You Classes (Partnership with lululemon) & Flash Challenge - Peloton Buddy

Peloton Interactive vs Lululemon: Does this partnership matter?, Jed Schneiderman posted on the topic

Peloton - Introducing our first ever Nike collection. Each

Peloton loses lawsuit against Lululemon over new apparel line

Peloton and Lululemon Collaboration: Addressing Size Inclusivity Concerns - The Clip Out