Inside Shein strategy for winning over Gen-Z shoppers and designers

As younger shoppers spend increasingly more time on mobile devices, Shein has incorporated gamification into its app.

E-commerce strategy of SHEIN, an apparel brand with a global share - SABERESABRE

Shein Is the World's Most Downloaded Shopping App. Why Aren't Retailers Worried? - Barron's

SHEIN's Digital Marketing Strategy

The Enigma of SHEIN : Unraveling the Success of the Mysterious Online Retailer

Generation Z: A Primer On Their Shopping and Fashion Habits - Fashionista

Shein Is Getting More Popular With Teens – Mhscfoot News

The Shady Labor Practices Underpinning Shein's Global Fashion Empire

How Shein is taking over social media advertising

Shein's marketing strategy: behind the scenes of its global success

Shein Expands Its U.S. E-Commerce Influence By Growing With Gen Z

Shein– The Most Downloaded Shopping App in the US