Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity

Can Victoria's Secret shift its brand image from sexy to empowering? - RetailWire

Behind the Makeover at Victoria's Secret: What You Can Learn From the Lingerie Company's Rebrand

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

The Transformation of Victoria's Secret, by Madame Vision

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Victoria's Secret's Rebrand Is A Complete Fail

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

Victoria's Secret halts woke branding, returning to roots as sales dip

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Victoria's Secret Rebrand: Better Late Than Never - Progressions

The Brand Victoria's Secret. Does the Brand Need a Makeover? - GRIN

Victoria's Secret Rebrand: Insights & Lessons From a Billion-Dollar Loss

Victoria's Secret: When your brand proposition suddenly becomes obsolete!