5 Gen Z brands that have adapted during the coronavirus pandemic

We share the best innovations we’ve seen as brands react to the crisis with new marketing strategies and business pivots to engage a Gen Z audience.

Ranked: Gen Z's Favorite Brands in 2023

Steering Brands Through COVID-19

Gen Z and the Future of Consumer Behaviour

Generation Z, COVID-19 and Tourism

IJERPH, Free Full-Text

COVID: How life has changed one year into the coronavirus pandemic

How to Recalibrate Your Ad Spend Strategy for COVID-19

Gen Z and Banking

10 Truths About Marketing After the Pandemic

As Gen Z's Buying Power Grows, Businesses Must Adapt Their Marketing

PDF) CONSUMER BEHAVIOR OF GEN Y AND GEN Z DURING THE COVID-19 PANDEMIC

Understanding the COVID-19 Effect on Ecommerce + Trends

Mind the Gap: What do Gen Zers in Asia want?

Consumer Spend Is Shifting to Ecommerce: The Untold COVID-19 Story