What are the most visited social media platforms among Gen Z? - Comscore, Inc.

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Gen Z is well known for being social media savvy. But not all platforms are created equal, and with new trends emerging it can be hard to keep track of where Gen Z is spending its time.

Advertising to Gen Z - Comscore, Inc.

US Social Network Usage by Generation

Comscore - If you missed our Advertising to Gen Z webinar, it's not too late to catch up on all the data and insights! Use the link below to watch 👀 the

2024 Marketing Statistics, Trends & Data — The Ultimate List of Digital Marketing Stats

U.S. Gen Z users of selected social platforms 2025

Social Media Demographics to Inform Your 2024 Strategy

PDF) Measuring the Effectiveness of Branded Content across Television and Digital Platforms: How to Align with Traditional Marketing Metrics While Capturing What Makes Branded Content Unique