Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Greggs: How its vegan sausage roll stormed social media

Piers Morgan almost vomits after tasting Greggs' vegan sausage roll on Good Morning Britain, The Independent

Greggs: How its vegan sausage roll stormed social media

Redknapps' Big Mac Bacon barny is McDonald's 'most successful influencer content

Nigel Hughes on LinkedIn: 'Hello Piers, we've been expecting you

Dan 🏴󠁧󠁢󠁥󠁮󠁧󠁿 (@DeeMoww) / X

McDonald's and Greggs clap back at Piers Morgan's vegan tweets

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Piers Morgan hospitalised and he thinks it's due to vegan sausage roll

Brand banter – timing is everything