Lululemon's strategy: when a challenger threatens the big players

One thing’s for sure: Lululemon has successfully transformed from an activewear brand into a lifestyle company — a particularly savvy move since activewear and “athleisure” have become acceptable to wear for just about any occasion.  Let’s dive deeper into this incredible success story and learn about Lululemon’s winning strategy.

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Lululemon's strategy: when a challenger threatens the big players

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Lululemon's strategy: when a challenger threatens the big players