Calvin Klein on why sex still sells … and the power of Justin

It may be 13 years since Calvin Klein left the fashion house he founded, but the brand is still using his sex sells advertising ethos.

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The Business of Fashion on X: Daily Digest Calvin Klein on Why Sex Still Sells, and the Power of Justin Bieber via @CNN / X

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Calvin Klein on why sex still sells … and the power of Justin Bieber

How K-pop star Lay Zhang of EXO's sexy Calvin Klein underwear ad confirms him as a global icon – alongside Justin Bieber, Kendall Jenner, Lil Nas X

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